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A few days ago, the "D&G designers were exposed to China" incident continued to be concerned, including stars such as Chen Kun, Di Lieba, Wang Junkai, Zhang Ziyi, and 24 Oriental Bentley models invited to participate in the Shanghai Grand Show announced that they would not attend or After the strike, the major e-commerce platforms in China have successively removed D&G products.
On the morning of November 22nd, the e-commerce platform including Tmall, Jingdong, Netease Koala and Xiaohongshu had already released D&G related products and contents.
In addition, the news of the upstream news of Chongqing Morning News was quoted on November 21st. The reporter learned from the National Enterprise Credit Information Publicity System that the internationally renowned brand Dolce & Gabbana (D&G Banner D&G) was on the market on September 21, 2017. Adulteration, with fake filling, shoddy, or impersonation of qualified products with substandard products, was fined 340,600 yuan by Shanghai Huangpu District Market Supervision Administration.
On November 21st, the internationally renowned brand Dolce & Gabbana was exposed to the news of insulting China and spread quickly on Weibo.
According to Weibo user @Fashion_BangZ, the brand designer Stefano Gabbnna has an affair with Chinese netizens on Ins. During the quarrel between the two sides, the designer made a speech against China, saying that "China is a country like *."
D&G's disgraceful speech quickly caused dissatisfaction with Weibo users, and they demanded that their brands withdraw from the Chinese market.
According to reports, the incident originated from a promotional film released by D&G. D&G posted a trailer on the official Weibo and foreign social media official accounts on the 18th.
In this short film entitled “Chopsticks for Eating”, the content is to combine the chopsticks in Chinese traditional culture with the Italian classic diet pizza. The video is accompanied by a text saying, “Today we will be the first to show you how to use this small Stick-shaped tableware, to eat Italy's great traditional Margarita pizza." The ad from the text, to the model with exaggerated expressions showing how to use chopsticks, were questioned by netizens suspected of discriminating against traditional Chinese culture.
Currently, this promotional video has been deleted on its official Weibo, but it can still be seen on foreign social media.
Later, some netizens were suspected of discrimination and expressed dissatisfaction with social media on Stefano Gabban, known as D&G designer. As a result, the designer exposed the above-mentioned “China’s ‘*’ country” insulting speech.
Subsequently, the account certified as Fashion_BangZ was exposed on Weibo at 11:15 am on the 11th. Said, "(This is) a real conversation between Netizen and Dolce & Gabbana designer Stefano Gabbana on Instagram."
The D&G designer responded at 1:00 pm that my account was stolen. My law firm is dealing with this matter, I love Chinese and Chinese culture, and I am very sorry about what happened.
After the incident, including Chen Kun, Li Bingbing, Di Lieba, Wang Junkai, Mu Ziyang, all members of the Rocket Girl, Chen Xuedong, Zhang Huiwen, Tang Yizhen, Zhang Ziyi and so on, as well as 24 Oriental Bentley models invited to participate in the Shanghai Grand Show, It has been collectively announced not to attend or to perform, waiting for the official to give more explanations and apologies.
On the afternoon of the 11th, D&G official Weibo issued a message saying that SHOW, which was originally scheduled to be held at the Shanghai World Expo Center at 8:00 pm on November 21, 2018, was rescheduled for some reason. We apologize for the inconvenience caused.
In the early morning of November 22, the Italian brand D&G, which was involved in the insults and caused the “big show” to be withdrawn, issued a statement on the social media ins, saying that it “has love and enthusiasm” for China and said that it canceled the big show on the brand and All staff are "very unfortunate."